Our Team

Meet the Sonoran Capital team—seasoned operators and technologists with expertise in finance, healthcare, higher education, software engineering, and legal strategy.

Sarah Nelson

Managing Partner

Sarah leads Sonoran Capital's legal strategy, including contracting and compliance operations. With over a decade of focused experience in contract law, privacy regulation, and data protection, she provides expert counsel on managing contractual relationships, ensuring privacy compliance, and safeguarding sensitive data.

Associate General Counsel, University of Arizona

Provided strategic legal guidance on contracts, privacy policies, and data governance.

Claims Counsel, Northwest Community Hospital

Managed risk analytics, privacy compliance programs, and contractual risk mitigation.

Associate Attorney, Anderson Rasor and Partners, LLP

Advised healthcare institutions on contractual obligations and HIPAA compliance.

JD, Chicago-Kent College of Law

Specialization in Health Law and Information Technology

Jason Neill

Managing Technical Partner

Jason leads Sonoran Capital's technical vision and engineering strategy. With deep expertise in developing mission-critical data platforms, building scalable engineering teams, and launching innovative AI-driven solutions, he ensures robust technology infrastructures that drive business value.

Engineering Manager, DRW Trading

Built next generation pipeline for order and market data hanlding >2B events daily. Built and managed team, and defined product for Compliance globally.

Principal Software Engineer, SpiderRock Advisors (acquired by BlackRock)

First SE to join team of traders and salesmen. Developed real-time client onboarding and data streaming platforms.

Co-Founder, MCH Partners

Managed all aspects of technology including startegy development of black & grey box SVM backed strategies executing in Futures markets.

BS in Computer Science, Illinois Institute of Technology (dropped out to found algo trading startup)

Specialized in high-performance systems and data pipelines.

How We Add Value

Beyond capital, we provide hands-on support to help our portfolio companies succeed

Technical Expertise

Our team includes experienced AI engineers and product leaders who can help with architecture decisions, ML strategy, and technical hiring.

Go-to-Market Strategy

We help founders refine their positioning, pricing, and customer acquisition strategies for niche vertical markets.

Operational Support

From financial planning to organizational design, we provide operational guidance to help companies scale efficiently.

Talent Network

We connect portfolio companies with top technical and executive talent from our extensive network in the AI ecosystem.

Strategic Partnerships

We facilitate introductions to potential customers, partners, and industry experts relevant to your vertical.

Fundraising Support

We help prepare for future funding rounds with the right metrics, narrative, and investor introductions.

Join Our Network

We're always looking to connect with talented individuals who share our passion for AI-powered software and underserved markets. Whether you're a potential portfolio company, co-investor, or industry expert, we'd love to hear from you.

Get in Touch