Investment Thesis

Systems That Create Capacity, Not Just Efficiency.

For decades, software gave service industries digital file cabinets and asked humans to babysit them: updating tickets, syncing systems, translating messy reality into rigid forms. Foundational AI inverts this. For the first time, machines can absorb the bureaucracy, freeing operators for judgment, relationships, and work that compounds.

01

Your Domain Is Your Moat

We seek founders with deep industry experience in overlooked verticals. Your intimate knowledge of byzantine workflows, regulatory friction, and customer pain is an advantage no generalist can replicate. These industries carry decades of accumulated paperwork surface area: work that exists only because software never fully matched reality. That's where AI has leverage.

02

Systems of Intelligence

The last software wave gave operators digital file cabinets and asked humans to babysit them. AI creates systems that absorb the bureaucracy: extracting structure from messy inputs, keeping records coherent, producing documentation without human translation. The goal isn't a faster hamster wheel. It's creating slack that teams can reinvest in work that compounds: mentorship, prevention, relationships.

03

Solving Non-Discretionary Pain

We invest in AI that automates core, unavoidable workflows: scheduling, estimation, communication, compliance. Not features operators have to learn, but infrastructure that disappears. The measure isn't AI usage metrics. It's downstream signals: faster ramp times, fewer escalations, and operators who spend their days on judgment and trust, not tool choreography.

How We Work

We write checks and code.

01

Home Services

$600B in annual service calls. Scheduling and dispatch are still phone and clipboard. We bring CTO-level architecture review and licensing compliance expertise to help founders navigate fragmented state regulations.

02

Skilled Trades

Estimation takes hours. Job costing is guesswork. AI changes both. Our technical depth helps founders build defensible AI models while our legal counsel navigates contractor licensing and liability frameworks.

03

Real Estate

18 parties touch one transaction. Most still fax. We understand RESPA, state escrow requirements, and title insurance compliance, and can architect systems that satisfy regulators from day one.

04

Tokenization

Fractional ownership. Programmable equity. Settlement in minutes. Our securities law expertise and technical background help founders structure compliant offerings while building robust blockchain infrastructure.

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founders@sonoran.capital